Only the best is good enough for children

Margarete Steiff GmbH is one of the world’s best-known soft toy manufacturers and has been a byword for top quality, tested safety, perfect design and first-class materials for over 135 years. Back in 1880, when Margarete Steiff invented the “Elefäntle” and saw how the little felt elephant, which had originally been conceived as a pin cushion, soon established itself as a favourite toy, it became clear to her how important high-quality and lovingly designed toys are for children. Her belief that “Only the best is good enough for children” is the company philosophy and shapes every toy.