The Gruff Stuff

Premium British, vegan brand offering genderless and inclusive skincare

We are excited about our innovative range that brings simplicity into skincare. Our aim is to develop products that are results-driven, easy to use and suitable for everyone.


All our ingredients are ethically and responsibly sourced. We use only packaging made of recycled plastics and paper, encouraging responsible disposal of both.


All products are dermatologically tested along with being formulated for sensitive skin types. The whole range is vegan and free from gluten, parabens and mineral oils. We do not test on animals.


2020 Pure Beauty Awards

  • Gold Winner - Best New Men Skin & Body Product
  • Bronze Winner - Best New Vegan Beauty Product
  • Bronze Winner - Best Special Innovation
  • Highly Commended - Best New British Brand

2020 Copra Awards

  • Highly Commended - Best New Men’s Skin & Body Care Product/Range

Personal Shopping Experience

Complimentary One-To-One or Group consultations with an inspirational Personal Stylist.

Learn More About Personal Shopping