Since the opening of its first makeup shop in San Francisco in the 1970s, Benefit has playfully shown that laughter is the best cosmetic. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled Benefit to win over a community of women for whom taking care of themselves goes hand in hand with good humour.
Introducing: BADgal Bounce
FULLER, FLUFFIER volumising mascara
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Big, bouncy volume
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Lashes look full, fluffy & lifted
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Feels weightless
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Builds effortlessly & clump-proof
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Custom-engineered Double Trouble Hybrid Brush features flexible fibre bristles on one side to evenly coat lashes and a firm fine-tooth comb on the other to separate & define


Personal Shopping Experience
Complimentary One-To-One or Group consultations with an inspirational Personal Stylist.
Learn More About Personal Shopping