ask for the moon
Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco Chanel in 1909. Chanel was trendsetting before there were trends. Today, Chanel stands out in just about every category—couture, ready-to-wear, accessories, jewelry, shoes, and fragrances. What began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in ready-to-wear, where the traditional tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular—and most copied—fashion staples.